Is Jordan Rubin’s Beyond Organic a Scam?

by Joanne on October 22, 2011

in Food and Nutrition


A stratagem for gain; a swindle.

Toxic Milk

One of the Yahoo Groups I belong to contained a link to an article on the Body Ecology website. The article is titled Is Milk Making You Sick? The Modern Dangers of Milk You Must Be Aware Of. Sounds ominous. The article explains that beta-casein A1 in milk from common dairy breeds is toxic. Whoa! Does that mean that any dairy I buy in America is poisoning me?

Amasi to the Rescue

But there’s hope! The goods news is that Amasi, a fermented “healing beverage” from ancient lines of African cattle is free of this poison. But there’s only one company in America that sells it. Thank goodness, there’s a link to that company, ’cause I wants me some o’ dat. (I note that the link includes the website owner’s “enroller” number.)

Sign Up to Be an “Independent Mission Marketer”

The link takes me directly to a signup page for Jordan Rubin’s multi-level marketing company Beyond Organic, and a video pops up explaining why I should join. (You’ll have to click on the video on the right, because I’m not an enroller and the video therefore won’t pop up). Here’s part of the video’s message along with my commentary.

You Can Change Your Life and Even Your World

What If you only ate wholesome, farm-fresh foods?

Sounds good so far. I’m into that.

Trading out your conventional products for foods that come straight from the farm and can contribute to a healthier life, not to mention the lasting impact it would have on our agriculture and our environment. One change in your diet can change your life and even your world. That’s the vision of Beyond Organic.

Wow! What a great vision. I bought half a cow, half a pig and a lamb from farmers no further than 50 miles from my home. The farmer 50 miles away was only 5 miles away from the farmer who provides my cat food. I get raw milk and cheese from Showman Farms in Edinboro, a lovely drive unless it’s winter and snowing. I’m happy to buy locally when possible.

Beyond Organic is a virtual farmers’ market providing you with the highest quality organic food staples.

But not providing me with any product or shipping prices prior to signing up. (But I note that the healthful Amasi has been changed to Amasai™ and trademarked.)

But instead of going through a middleman, Beyond Organic brings these pure whole foods and beverages directly to you, straight from the farm to your front door, making an organic, sustainable lifestyle more accessible and convenient than ever.

I have to say, that is pretty convenient (sustainable, not so much). Not as convenient as buying a chest freezer and filling it with a side of beef. I have only to walk downstairs to the basement for that. And it’s cheaper than buying off the Internet. But I would love to avoid driving to the farm for my water. Oh wait, I get my water from my kitchen tap or, if I want to drive, from numerous sources found through Find a Spring.

As the name implies, these foods and beverages aren’t just organic. They’re, well, beyond. Beyond Organic foods are grown as God intended: no pesticides, herbicides, fungicides, chemical fertilizers or other environmental pollutants. And of course they’re not genetically modified.

Aren’t those already the requirements of food certified as organic?

Organic food is produced by farmers who emphasize the use of renewable resources and the conservation of soil and water to enhance environmental quality for future generations. Organic meat, poultry, eggs, and dairy products come from animals that are given no antibiotics or growth hormones. Organic food is produced without using most conventional pesticides; fertilizers made with synthetic ingredients or sewage sludge; bioengineering; or ionizing radiation. What is organic food? — USDA

So how is Beyond Organic’s organic food, well, beyond? And how do you conserve water when you’re shipping it all over the nation?

Beyond Organic foods are fair made, meaning your local farmer gets a fair cut of the deal.

Okay, this outright LIE is why I wrote this blasphemous, nonconformist post! The Beyond Organic website FAQ states:

We have our very own “Beyond Organic” standards of raising and slaughtering animals…As far as we know, we are the only 100% GreenFed™ ranch to combine all of these standards…For the last two years, we have been working on the infrastructure needed to support the production and distribution of the Beyond Organic products. There is also a plan in place for the company to continue to acquire more land, cattle and increase production capacity…All products will be shipped directly from our distribution center in Kansas City to your home

They have their own standards, and they’re the only ones complying with them. And everything ships out of Kansas City. So unless you live near Kansas City, none of the money you spend will go to your local farmer. (Just how did Jordan Rubin magically become my local farmer?)

Beyond Organic meat and dairy comes from Green-Fed™ cattle, and our certified organic farms and ranches never feed grain or administer antibiotics, hormones, or vaccines, and they use Biblical slaughter methods.

How cute! He trademarked another term. What’s the difference between grass-fed and Green-Fed™? Changing the name (and cleverly trademarking it) doesn’t stop abuse. If you want beef that ate only grass, buy “grass-finished” beef. I see no reason to trust Rubin over my local farmer whose farm I can actually visit.

My understanding is that Kosher methods require the animal to be conscious as its throat is slit and it bleeds out. Unless you’re Jewish, I don’t see the upside here. The side of beef I bought received no antibiotics, hormones or vaccines (or so the farmer tells me) and it was humanely dispatched with a bullet to the head. I saw the grass it was eating in summer, and I saw all the grass that was harvested, dried and stored for its winter feed.

Is Beyond Organic a Scam?

Do a search of “Is Beyond Organic a Scam?” and you’ll find all sorts of sites telling you it isn’t. But click on their link to the site and note the “enroller” number. Of course it’s not a scam to them; they’re hoping to cash in.

Multi-Level Marketing Turns You Into an Asshole

Have you ever been a member of an MLM? Here’s how it works. You pay a fee to sign up. This gets you discounts on the product. But the greatest wealth of this so-called self-employment opportunity occurs when you sign others up under you (but the fee is higher).

So first you go through your address book and contact all your friends about this marvelous opportunity. You cajole your family into buying something from you. Most of them become annoyed; some begin to avoid your company.

Then you get really obnoxious. You start cold calling. You purchase literature to hand out (or at least a set of business cards). Maybe you plaster people’s cars with flyers.

You start approaching strangers. Everybody becomes a potential “opportunity” to recruit into your downline. You try to turn every conversation to the subject matter to your “business.” But it’s so draining and demeaning that all your meager profit goes to buying cassettes and books on sales and keeping an upbeat attitude. Any Amway marketer can tell you they have drawers of cassettes to keep them on track.

A very clever Internet marketer might be able to pull it off with his or her own website. Unfortunately…

It seems that not only do independent Mission Marketers have to risk being potentially squashed by big business, but that Beyond Organic itself seems rather hell bent on making its members marketing campaigns an extremely difficult task. — Marketing Beyond Organic more trouble than it’s worth?

Obnoxious MLMers

You’ll also consume a lot of product, because you “believe in it,” and you want everyone to know it. (You also have to convince your subconscious mind that all the money and effort you plow into the venture is worth it.)

I went to a weekend financial seminar attended by a lot of MLMers. One lady sat next to me. She spritzed herself with her special water. She took a pill assisted down her throat with her special water. Then spritzed again. I’m trying to listen to the speaker and this woman was a bustle of marketing activity. She naturally tried to recruit me.

I moved to another seat and another very friendly woman with special stones sat next to me. She told all about their magical qualities, and when I said I wasn’t interested, she ignored me.

Then there’s the gal years ago at Costco who sat across from me while we ate lunch. I couldn’t believe how friendly she was. My faith in humankind was renewed. She asked what I did for a living, and I told her about my new word processing business. She told me she had a lot of friends she could refer to me. Meanwhile, she wanted to send me something. Turned out to be another MLM and I declined the opportunity. Of course, no one was ever referred to me.

This brings up another event. I was with a friend at the mall. A woman got to talking with him, and he came back telling me how friendly she was. She got his phone number and told him she’d call him. He was looking forward to a date with this vivacious woman.

I asked him, “Did she tell you about any opportunity she was involved with that she wanted to share with you?” As a matter of fact, yes. Then it all clicked. My friend understood why she was so friendly (and why her sister kept rolling her eyes). Then he got furious. Yes, a subsequent phone call confirmed she was an MLMer.

It’s Not About Changing the World–It’s About Greed, His and Yours

Beyond Organic appeals to that which is best within us: our desire for small-scale, local agriculture, a nontoxic world and a clean, nutritious dinner table. But it also appeals to our greed.

If you have lots of gullible friends, Jordan Rubin invites you to become a “Beyond-Organic Mission Marketer” so you can help spread the Good word! He says you can “cultivate” your own community of online subscribers, and if you sign up enough people for his “magical” grocery grab-bag of “organic” foodstuffs, you’ll get your groceries for free! — Mischa Popoff

TANSTAAFL, folks! Somebody has to pay. If you’re successful, that’ll be your downline, but you’ll have to be really, really successful. I hope you don’t have a day job.

NOT Sustainable

Listen, I have no beef (no pun intended) with entrepreneurs filling a need. What I do object to is lying to people to do it.

How does my local farmer get a fair cut of the deal?

How sustainable is the fossil fuel required to truck product across the nation?

How sustainable is drawing water from Missouri aquifers and shipping it to your front door?

How sustainable are all the temperature controlled boxes and dry ice required to ship this stuff?

And how sustainable is diverting your dollars from your local economy to M Frikkin’ City?!!!

True Sustainability and Community Building

Do you want grass-fed beef sustainably raised? Then to go Eat Wild and find a farmer in your neighborhood. Or visit Local Harvest to find local farmers’ markets, dairy, eggs, and produce. Learn how to make your own cheese and get a water filter or find a local spring.

You want to give to charity? Then give. You don’t need to join Beyond Organic to do that.

Beyond Organics is about selling beef, dairy and water from Missouri and lining the pockets of Jordan Rubin. When I was first introduced to Beyond Organic I thought I smelled a rat. But what I smell is BO!

{ 133 comments… read them below or add one }

Fran June 6, 2013 at 1:26 am

A few years ago I was favorably impressed with The Maker’s Diet, and really did gain from Jordan’s helpful information. Now I am searching eatwild for all-grassfed raw milk & they list the 100%-grassfed farms. I know he cannot ship raw milk but does ship beef etc; so I find myself wondering why aren’t Jordan Rubin’s ranches (3, in Missouri and Georgia, right?) listed on Eatwild at all? There is only a marketer/rep listed in Tennessee for BO. If there is a reason I am open to hear it; the truth has always been my friend & being open to it is the biblical way.

mary June 22, 2013 at 9:35 am

I came across this site while searching for info on Mr. Rubin’s credibility. But honestly after reading through the comment section I’m less inclined to take anything you say to heart. You sound like a cynical, intolorant witch. You show no respect for anyone who disagrees with you… where is the open-mindedness in that.

Patrick June 30, 2013 at 4:12 pm

I am more inclined to believe your article. I hate it when people use the name of Christ to help them make a sale especially if it is paired with multi level marketing. I worked at manufacturing/distribution center for an MLM for a number of years and I know all the lingo. So whenever I hear someone say “let me tell you about a home based business”, I know to run in the opposite direction. It’s all about manipulating people and tricking them out of their hard earned money. It’s a dishonorable way to make a living, especially for someone who calls themselves a Christian.

Fran July 4, 2013 at 6:15 pm

My husband’s coworker recommends U. S. Wellness Meats, and I see it is on Eatwild’s list for 100% Grassfed Beef under Missouri farms. They ship & do not seem too pricy either. I have been known to shop Eatwild raw milk places when traveling & maybe I’ll bring a big cooler next time because I’d really like to try real 100% grassfed. Luckily almost every state has a farm or two that’s 100% grassfed/pastured for beef & for eggs; quite a drive though for most of us! Vital Choice Farms has great tasting, healthier-looking pastured eggs too – dark orange yolks and they came down in price this year (to $4.99 in Texas.)

Matt July 5, 2013 at 8:28 am

I just listened to Jordan Rubin on the bulletproof exec podcast and I an inclined to believe his heart is in the right place. He explains his MLM reasonings on this podcast. And his nutritional knowledge seems top notch.

Michael Garza July 9, 2013 at 7:47 am

Ignorance of the facts is bliss ….especially to a cynic ! It’s easy to see issues through the eyes of offense and cynicism . It’s obvious you don’t understand the business model of network marketing and probably wouldn’t be successful at it so you’ve relied on your gift of be a skeptic …….try it on yourself !

mike July 19, 2013 at 10:35 am

You are mistaken about MLMs,some are ideal ways to spread the word about certain products.Friends do what friends do, so it takes a friend (someone you trust) to show you the whys of a product that costs more. A friend that has done the research,and on top of that there is nothing wrong to getting paid to share the word, all companies are going to spend money either advertising or as commissions to a rep,so what do you care? I trust my friend more than a TV commercial and natural more than anything with artificial ingredients in it. Are you a mouthpiece for Monsanto?Some huge company is paying you to discredit a good company.

Joanne July 19, 2013 at 11:06 am

“Are you a mouthpiece for Monsanto?Some huge company is paying you to discredit a good company.”

A non sequitur that also attempts to poison the well. Bravo for bad logic.

mike July 19, 2013 at 12:03 pm

Logic followed a solid premise, hardly a non sequitur. Your rant is if full of half truths and you obviously have an axe to grind. You know not of what you speak young lady.

Joanne July 19, 2013 at 12:46 pm

There is nothing in my post to suggest I’m a shill for Monsanto. Such accusations are merely sad attempts at poisoning the well and don’t address the real issues I’m writing about.

cyndi July 25, 2013 at 5:30 am

Commenting on: I really want to know if anybody has checked into Rubin’s high-flying claims about his cows being “genetically patterned after the cows of the Maasai tribe of Africa’s cows”, (and I’m quoting from his book); And, how do we know that they are “never fed grain”, only “graze on chemical-free organic pastures” (even though they do not qualify as USDA certified organic), go through a ” 3-day bovine detox program”

I personally know a farm who he got some of the A2 Gene Cows. I don’t know if that farms Jerseys or Holstein’s are genetically patterned after the Maasai Tribe of Africa’s cows. I had thought that they only had Jersey’s or Holstein’s. Rubin bought about 100 or so of them from out here. Knowing what I know about IHOP in Kansas City I have reason to question what he is doing. I know of others who are involved with this group and it isn’t very balanced but more on the “radical” side. Also, I know someone who buy’s their good meat from Piedmont Beef from Azure Standard off the truck that comes once a month, even though the “organic grass fed meat” where John got some of his A2 cows are just 20min. from here. They told me they don’t get it from there because they learned that the cows pastures aren’t truly non chemical pastures or grain free.They told me but I can’t remember which. The pastures use to be Easter Lily Farms I think but don’t quote me but they can be labeled “organic” just after 3 yrs. of not growing them. E. Lily fields are a VERY BIG sprayed crop.

bryan July 25, 2013 at 11:56 am

Right on spot bro on Beyond Organic. Lost lots of money and was lied and scammed by an absolute crook at the top of Jordans leadership team. Never again. I have a local farmer friend who does cattle just like Jordan says he does but no one else in America Yeah right. B.O.’s beef sucks, bland, tasteless and like paste. Draws up to half its size, and the hot dogs absolutely such big time. Love the Amasai and raw cheese, but the price you pay to belong is too high especially when cutting out the retail grocer. I was very let down by Jordan Rubin and Beyond Organic.

Joanne July 25, 2013 at 12:21 pm

Draws up to half its size? I wonder if they’re soaking it in water to increase the weight.

Jen September 20, 2013 at 3:18 pm

I understand the cynicism of a MLM, because some people are selfish and misguided. But they were most likely selfish and misguided before they became a MLM rep. There are those of us who choose to use a MLM opportunity in an ethical and professional way. I enjoyed your article until you went on a personal attack toward all MLM based products because of your own experience. You attended the presentation, doesn’t that mean your own personal business was similar to the MLM approach? Are you upset at the shallowness of the individuals you spoke with or the fact that they never sent you any business? Honestly you sound like a shallow blogger with a chip on your shoulder, and because of it I doubt the rest of your writing.
When you go eat a great meal, see a wonderful movie, or find a great product don’t you share it with others? Isn’t that marketing, and you don’t even get paid for it! Oh, and by the way- don’t you have a link for people to give you money at the top of this website (I mean “donation”) just because they agree with your opinion? Isn’t that the same thing?
Did you ever consider there are individuals who live in a part of the US where they don’t have access to a local farmer to procure their goods? Did you think sometimes people are busy so they don’t have hours to investigate local farms and drive out to them, but they do have money and want to live a healthier lifestyle? Should they not take the opportunity to eat healthier foods just because they can’t do it themselves?
By the way, I am not a rep of Beyond Organic, I do buy from local farmers because I am blessed to be in a place where I have access to those farms. But I am thankful to companies who are willing to branch out to meet the needs of others who aren’t so lucky. You hate MLM hypocrites, and I don’t like blogging hypocrites, so I guess we are similar in one way.

Joanne September 20, 2013 at 5:40 pm

So you enjoyed my article until I presented a viewpoint that differed from yours, after which you decided I was a hypocrite. I see.

The presentation I attended was about attitudes toward money, not a business opportunity. And no, I was selling retail at the time, not MLM.

I provided several examples of poor behavior of MLMers, and you focus on only one to bolster your argument that I’m a hypocrite. And even that one MLMer displayed poor behavior by positioning herself as someone who could help me get more business in order to collect my phone number and address. It’s not that I didn’t get business from her. It’s that she was a manipulative liar who presented herself as an outgoing, friendly woman.

Like I said, I have nothing against MLM. But I have yet to meet an MLMer who wasn’t happy to toss me aside without a backward glance once they realized I wasn’t interested in being part of their downline. Starvation is a strong motivator.

As for your asking if I considered that not all people have access to local organic food, you betray your shallow reading of the post.

Jen September 21, 2013 at 1:33 am

My reading was anything but shallow ma’am. You mentioned your driving to support local farmers and how he is only motivated by greed, not recognizing he may be an alternative for those that don’t have local farmers. His company may be great or it may be greedy, I don’t know because I’m not part of it. But you seem to see no value to anything he does because of your dislike of MLMs.
You say you have nothing against MLMs but you “have yet to meet an MLMer who wasn’t happy to toss me aside without a backward glance once they realized I wasn’t interested in being part of their downline.” Obviously your exposure is limited and your research in the area shallow at best. How can you bad mouth and demean every MLMer out there and have a good opinion of the very industry that creates them? I get the feeling you like to use your large vocabulary and rapier wit to demean anyone that has a differing opinion than yours- the very thing you accused me of in your reply. I do not appreciate reading an article that seems sincere just to have it turn into someone’s excuse to rant against one of their perceived evils. That is what I had an issue about. I appreciate an unbiased review of a product or service, which is what I thought I was getting with your article. Obviously I didn’t.

Joanne September 21, 2013 at 2:47 am

To your first point, everyone’s yammering how his products offer an alternative to those who don’t have local farms. I guarantee that most people have access to farms that are willing to ship that are far more local than his.

To your second point, he must be motivated by greed and not by “changing the world,” because he is promoting a nonsustainable business model as sustainable.

Further, you falsely claim that I find nothing of value from Rubin because he’s an MLM. This is a straw man argument. I see no value in what he does because the core philosophy of his business is sustainability, which is clearly fantasy. If he positioned himself as a Kansas City farmer promoting sustainability by selling organic foods locally, then I’d be all for it. And I’d have some respect for him if he didn’t lie.

You falsely claim that I attacked all MLM products. I did no such thing. Read the article again.

You make assumptions about my exposure to MLMs that are false. Stop that!

You assume my blog post is an unbiased view, and then beat me over the head because it isn’t. Stop that!

You wrote:

I get the feeling you like to use your large vocabulary and rapier wit to demean anyone that has a differing opinion than yours- the very thing you accused me of in your reply.

Go back to my comment and show me where I demeaned you for having a different opinion. Please, post it here, because I can’t find it.

You say I sound like a shallow, hypocrite blogger with a chip on my shoulder. Who has demeaned whom? Have I called you names? Have I psychoanalyzed you and told you what’s wrong with you?

I’ve going to tell you this in all sincerity, and I hope you grasp it. When you come across views that differ from your own–even those that offend you and make you angry–and want to refute them, then stick to the subject matter.

  1. Avoid attacking the person who expressed those views.
  2. Don’t read their mental state and give your diagnosis.
  3. Try to clearly understand the point they’re trying to make and refute that point with fact or experience.
  4. Don’t read into it what isn’t there.
  5. Refrain from name calling

For example, I think MLMs turn people into assholes. This is where you would share your alternate view that you’ve met many MLMers who were kind, generous people, that not all MLMers are self-serving, devious con artists, and that you believe MLM to be a viable marketing structure.

I claim Rubin’s model is unsustainable. Going into how it’s the only option for some people does not at all address my claim. Is it sustainable or isn’t it? And why?

Get it, Jen?

Marie October 21, 2013 at 10:42 am

You sure have a lot of opinions about MLM and you have that right. I hope people have an open mind when they read your stuff.

MLM is not perfect – but is a better way. It is an equal opportunity that helps many people who are motivated to change things for themselves financially. Many people have tried it, and many have failed… there are many traditional business that have failed too. With Direct Sales, there is no guarantee a person will make money because you can only make money if you are willing to do the work – and not everyone is willing. And because anyone can try this awesome business model – is why it gets such a bad rap…because the investment is small, people tend to treat their MLM business as a hobby and not a real business or go out and do things on their own before they have any real training. That will definitely set the stage for failure! The reality with anything in life is – you cannot use other peoples experiences to determine your fate.

Bottom line… If something moves you or you feel strongly about trying something different… then go for it! Be willing to do the things others won’t so you can have the things others don’t!

God Bless!

Joanne October 21, 2013 at 10:54 am

MLM definitely needs to be approached as a startup business with lots of hard work and time and small monetary investment. If you want to earn a living in MLM, you’re going to have to bust your butt.

The most difficult part is the constant push to add people to your downline, which is quite like religious proselytizing and often as distasteful to those on the receiving end. People love to buy things, but they don’t like being sold to.

I’ve known two people who made over a million dollars selling Herbalife, which was (is?) a great product.

Bryan October 22, 2013 at 9:54 pm

I do apologize for replying directly to your email. Small monetary investment? Cmon, what is small in this economy about 500 to $1000.00, auto ship, where the leader at the top of the downline is reaping profit while we are out busting our ass? It started out very low, next thing its a few hundred more, then the auto ship. This was not made clear up front with Beyond Organic. Not at all. I am not the smartest man in the world but I am pretty sharp. I saw red flags from the beginning but loved Garden of Life and Jordan so much that I thought it would be worth it. You accuse the person before of picking out one person who used the manipulative tactics only to get the number and email to sell her on the MLM biz. This is how all of them operate. They pretend to have a great interest in you. When you don’t sign up, you never hear from them again. I lost friends over this business, people quit talking to me, started avoiding me. Like you said, its like proselytizing religion so you talk to those you know and meet. The percentage of those who actually make a living at this are very low. You point out 2 people you know who made over a million dollars in herbalife. How much have you made? Making now? I met not one single person who was actually making money at Beyond Organic except the top of the pole coaching us on the downline. He made money off every single person we sent and got on a call. He worked for Amway and was wealthy from that. Ultimately he was full of crap and was found out. They put calls on like Jordan is live on the call and it is taped. Why not say it is taped and tell the people its going to be a taped call? What an insult to anyone who has a portion of intelligence. I wish there were a better way. Like I said, I love the product but no one would buy it because it was set up as an MLM company. People are sick of it and Amway is to blame for that.

Angie November 13, 2013 at 4:03 am

Thanks! I agree that the MLM aspect is a mute point on some level. For me what hits home is pointing out that they are not actually sourcing from “local” farms….. That they are following their own green fed rules… Now I’m curious as to what those are? Do they actually think what they have going is better and more sustainable than the growing number of CSAs, organic rural and urban farms, local springs and grass fed, free range ranches around the US? Apparently his followers think so. I’m skeptical because of the amount of noise Rubin and the companies he’s endorsing are making along with the money they stand to gain/are gaining in contrast to the quieter, cooperative spirit and completely transparent/open door policy of the many hundreds of local farms who are working from standards and value systems that so many have fought so hard to create. I’m curious to hear if any of the Rubin followers (for lack of a better term) can share the details of why green fed is better than whaut a whole movement of organic/grass fed farmers have fought long and hard for? Also, why would it be better to have these products shipped so far (considering one doesn’t live close to Kansas)? I read through the comments but did not see any factual based rebuttals in favor of Rubin’s gig. I’m all for learning the truth even if Im wrong. Although I’m leaning toward Rubins growing business as bring on the scamm-y side, i haven’t decided yet as I don’t have enough

Angie November 13, 2013 at 4:19 am

*not Kansas, Missouri & Georgia

Dee December 30, 2013 at 4:06 pm

I JOINED Beyond Organics in early 2013. The products are excellent. Why have I stopped? It’s NOT bec.Jordan R. is dishonest. My chiropractor signed me on beneath him ($350,I believe), promising the next person he signed up, he would put beneath me. Months later, that didn’t happen nor has anyone contacted me as MLM usually should; neither the Dr. or his wife have asked me any questions or invited me to any meetings. For the monthly contest of $10K, I did a GOOGLE search for the ‘TOP 20′ qualifiers in lead for the $10K – to find out that they appeared all to be CHIROPRACTORS! Even though I have loads of friends that juice and/or eat organic, who can pay $10/lb.for BEEF? My ‘beef’ is not with the quality – it’s just that 90% of population cannot pay that…unless you’re a doctor with patients on contract!!
As far as networking – Donald Trump & Robert Kiwasaki recommend ALL join a network marketing. I was fed up after B.O being my 3rd one, accidentally found a miracle cure: ZIJA
The product works, but people SEE the CHANGES in their family AND ANYONE can make money because of those results.

Robert March 21, 2014 at 6:03 pm

I just wanted to say that I think you took a lot of things for granted in your article. First of all you do not need to sign up as a “mission marketer” you may sign up as a “preferred customer” and receive much of the same support and discounts plus with a minimum monthly order of $99 you can receive up to $100 returned to you quarterly. Second the discount for these products is very close or the same price in store chains such as Sprout’s. With the quarterly return for preferred customers the price is significantly less. Plus there is also a return/partial return for donations made to various charities associated with this company. Thirdly, here is an independent study on this type of cows (Zebu) and the A1 beta-casein they produce. Also if you do your research there are other cows that you may be able to locate locally that do produce a close quality milk and Jordan has talked about this in his articles. So do a bit more research and then I’m sure you’ll have some amended remarks.

Joanne April 6, 2014 at 5:04 pm

That was amazing, Roger. At least three red herrings and a whole lot of marketing.

Debbi April 10, 2014 at 9:33 am

My little grandson may have celiac disease. He has definitely had 2 life threatening seizures. So I am sourcing true grassfed & grass finished beef. Grain exposure may kill this little one. (Playing with Playdough caused the 2nd seizure it has wheat in it, who knew?)
And I came across this blog. In a time where the human family REALLY needs to pull together……it’s a bit disheartening to read so much acrimony among people who, in all probability, have similar beliefs about the Really important things in Life. I appreciate the lessons I’ve received here today, as I intend to begin a blog myself………..its More Important to Be kind. Be nice. Than hammer my opinion (be I blogger or blogee). There are lots of different experiences and as many opinions to along with them. Attacking someone’s business model causes other’s with the same model to feel. ..well, attacked. And never as a blogger put down my audience. Good lessons, thanks for them. I will keep them in mind.

Fran April 10, 2014 at 1:17 pm

My top concerns about this have shifted a bit as I learn more. At first I was just glad to see quality food (Finally!) available for those not living near a local farm, bu MLM is not my thing. Then I read The Omnivore’s Dilemma (Well, I listened to it on tape while cleaning house!) & saw Food Inc., and became concerned whether the ranches were listed on Eatwild or not as “100% grassfed” for the meat and the dairy; that became my go-to source to look up farms & be sure of their official claims. Then I noticed a few other farms & ranches that sell quality beef and milk, calling it “grassfed” but knowing that if they were “100% grassfed” they would brag on it. Michael Pollen states that after grainfed cows switch back to grass, they shed 80% of the E. coli in their gut within 5 days. That may explain why our local “grassfed”, which admit to feeding 10% grain all year, produce milk that sours quickly every spring? Anyway, thanks to Jorden Rubin, Joel Salatin, Michael Pollen and others, at least now we find sources at least pretending to be grass fed – acknowledging the importance or at least the public’s wish for healthy food! The bovine E. coli superbug actually started with CAFO (factory-farmed, sick animals not given space or their normal feed, but corn which acidifies them) & good farms want to avoid feeding corn, soy, & other grains; yet – for the past few years, some 100% grassfed farms were not able to get or make enough of their own feed! This has complicated things because they took off the 100% grass designation at those times. *I go & visit the farms! Farms with nothing to hide will welcome visitors anytime (not guided tours on the spot of course), admit when they have to feed grain (& what they feed) & when they will be back on grass. I actually buy ahead during the best times for milk, and avoid buying in winter/early spring until I’ve seen enough grass around for at least 5 days! Let’s keep the first things, first! MLM may be the best option for some people, though I’d rather everyone have good local options. Monsanto and Big Agra have a totally diferent agenda that seems anything but healthy; but getting healthy, real food is the focus for all the rest of us, isn’t it?

sandy May 18, 2014 at 12:00 pm

I knew friends who had a sustainable grass fed “organic” chicken farm. Their… chickens were sick — the farmer admitted to using non organic grains — yet they marketed their chickens as ‘organic”. I will give them an A+ for effort as they tried their hardest to do things right, but the reality was — life happened beyond their control (winter, microorganisms, cost of organic grains). I work at a health food store and I hear stories about grass fed — the farmers are only required to have their animals on grass for a certain time period.
Bottom line: I am thankful that karma happens — and based on life experiences and wisdom, I am still free in USA to make my own decisions, at least at this point in time.

doug gregg June 28, 2014 at 7:47 am

the best way to solve all problems about the meat industry is for everyone to become a lacto vegetarian like linda mcartney and hundreds and thousands of others. biblically it is stated thou shall not kill and also in genesis god stated that all green herbs that yields seed which is on the face of all the earth and to every tree whose fruit yields seed to you it shall be for food. also thou shalt not kill in the ten commandments. other then killing animals i think rubin has been doing a great service. best wishes to all.

Sonny August 6, 2014 at 7:32 am

We have all been dealt the hand of vanity at birth and from there we learn what we have to learn while on this earthly journey. Taking advantage of another whether in the simple transaction of exchanging cash for food or in a mlm is wrong. Mlm in it’s basic business model is under the premise of the first ones in make the money and the ones down line of the life and end of it support all those who got in early. If you understand the structure of it and are honest with yourself you know you have to get in early to make it. So… know the ones are late to the party, pays the bills and are lucky to get there investment back. There are different forms of mlm and types but if it is of the above mentioned……you are in effect participating in theft by deception. If you are honest, you won’t dare use the term “everyone should do their homework, it’s their fault.”
What is in our mind, we are responsible for, not the ignorant.

Killing in the bible is one also of context. Murder is one thing, killing is another. If God wrote the script, He provides the answers. Being that we are speaking here of growing food for our natural bodies which last on average some 70 plus years, there is a spiritual food which when consumed last on beyond the death of the natural. People give little thought to the perpetual spiritual state of themselves and stress themselves on natural food which is good and acceptable, however, good food is also kindness which builds the best bodies, spiritually speaking. There is a parallel…natural and spiritual. There is balance in all things.

God provided a list of things to eat and not to eat in the bible, just read it. If you have an argument, you have it with God, not another. Who are we to overrule God and go our on way, making up what is good and not good “for ourselves” and expecting others to see what we see. If we all lived by the same rules taken in context of the one who wrote the rules, we would have little to do but read, observe and obey. But this is not man’s way…is it? Arguments of perspective can never be settled unless we all have the same perspective. Just read and hope our minds can be opened to the harmony we seek. A biblical diet is sanctioned by the creator of you and me and the food we should put in you and me.

So whether these promoters of organic foods, which is good, are honest in their being is to be judged by the buyer and a sale ensues or not. If it is an mlm of a pyramid structure the ones downline will suffer loss by getting in late. If it is fair for the first one in, the same as for the last one in, there is fairness, but the rules must pertain to all equally, to be honest. The human mind will always bend the rules for self, the spiritual mind looks out Coe the last as well as the first. So… The only thing we have to ask ourselves is where is our mind, in the making of money honestly or using the resources and the time of another to benefit ourselves? It’s not a hard question to answer at all…if we’re honest with ourselves.

Let not the good we do by providing good natural food for others be cancelled by our true lack of concern in a spiritual sense. If we have genuine concern for another, we will go beyond the sale. Jordin, as the rest of us will answer to the true intent of our heart. We each must choose whether we participate…or not. The message is good but the substance of the message is better as in all things so let us look for and acquire substance. We will sleep much better.

Joanne August 6, 2014 at 8:52 am

“It is not what enters into the mouth that defiles the man, but what proceeds out of the mouth, this defiles the man.” — Jesus

Scotty Warren August 22, 2014 at 10:33 am

An entertaining and informative article! Thanks!

This section header made me laugh aloud:
“Multi-Level Marketing Turns You Into an Asshole”

Finally, this provides a glimpse into Rubin:


Joanne August 22, 2014 at 11:22 am

Scotty, I recently attended a Meetup group on personal development. It was just a casual get together at a local bistro. One of the women attending spent at least 20 minutes telling me about her wonderful Mary Kay business and products and how it’s helped friends of hers to start their own business. I finally had to ask her to stop pitching me.

Another fellow attending was selling a telecommunications app or some such thing and went on and on about how excited he was because his opportunity was so great that he was going to get cars and toys and wealth.

I went to a Christmas in July party at a friend’s house. A young man attending was so friendly. I thought, “How wonderful to be this gracious at this young age!” Next thing I know he’s sitting next to me with a laptop to show me his “opportunity.”

It seldom fails that when strangers are very friendly that they’ve got an MLM opportunity they just can’t wait to share with you. God bless them all.

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