When I went to my shopping cart to complete my Amazon book purchase a year and a half ago, the order screen said I could save $30 off my purchase by applying for the Amazon Visa card through Chase Bank. They advertised an introductory 0 percent interest rate for six months, after which it would go to 14.99 percent.
I, like most, thought I would make my initial purchases and pay the card off within six months. But as I procrastinated and cash flow dwindled, I was unable to pay. And that is exactly what the banks and lenders want and expect. They entice potential customers with low or no interest teaser rates for purchases or balance transfers and count on our inability to use credit wisely. They land us right where they want us: in the “sweet spot.”
Ed Yingling, incoming president of the American Bankers Association, tells FRONTLINE that revolvers are “the sweet spot” of the banking industry. This “sweet spot” continues to grow as the average credit card debt among American households has more than doubled over the past decade. Today, the average family owes roughly $8,000 on their credit cards. This debt has helped generate record profits for the credit card industry — last year [2003], more than $30 billion before taxes.–Frontline
The Sweet Spot
If you use your card and pay the balance off every month, then the lender gets only the fees charged the merchant who pays for their service. In bank parlance, such a responsible customer is called a “deadbeat.”
But if you charge up the balance, pay it down somewhat, charge some more, pay it down, the bank gets the interest and fees from the merchant plus the interest you pay. The sweet spot is where you use the card every month but always maintain a balance. Such customers are called “revolvers.”
And the best of all worlds is if you pay late and go over your limit. Then the bank typically raises your rate to 24.99, 29.99 even into the thirties, making it all but impossible to ever pay off the debt with your current income.
The Federal Reserve reported Wednesday that Americans’ credit card debt jumped 6.7% in the first quarter of this year to $957.2 billion. This spike comes despite the fact that nearly one in three banks is tightening guidelines for credit cards.
In Atlanta, debtors calling the agency in the first quarter of this year had an average of $29,300 in unsecured debt, primarily on credit cards, up from $25,700 in 2007. They spent $335 on groceries and $242 on gas, on average, in April. A year earlier, those outlays averaged only $291 and $181, respectively. –Tami Luhby, CNNMoney.com senior writer, May 2008
An Example of My Own Mismanagement
When I was much younger I used a new credit card to buy ski equipment and clothing. I got skies, boots, poles, a couple jumpsuits, hat, goggles, scarf, gloves. I believe at that time the minimum payment was 2 percent of the balance. With a balance of $2,000 at 14.99, I’m paying $24.98 per month in interest. But if my interest is 29.99, that’s $49.98 per month in interest.
For years I had dreamed of owning an RV. I finally bought one, a used Fleetwood Flair. I went on a weekend trip with a fellow photographer and told her how I loved RVs because I had everything with me and I didn’t ever have to pay for hotels. She asked, “How much was the RV?” I said, “Twenty-seven thousand.” She replied, “You can rent a lot of hotel rooms with $27,000.” What was I thinking? I felt so stupid.
I took the best vacation in my life in that Flair, so it wasn’t a complete wash. What I was really after was freedom, not shelter. And in exchange for this illusory sense of freedom I was now working a few hours a week for the bank. I had promised my future earnings to them. Want to know what I used for a downpayment? A $5,000 surround sound system I bought on credit with a “low monthly payment.”
- How many of you have exercise equipment or expensive kitchenware or boats you bought on credit for a “low monthly payment”?
- How many of those items sit unused while you continue to make payments?
- Have you ever calculated the true cost of those items after adding interest to the purchase price?
Credit Card Minimum Payment Interest Calculator
I’m going to use this calculator to figure out how long it would take to pay off $2,000 at 14.99 annual interest rate with a 2 percent minimum payment, or $40. It would take me 6.58 years and I would pay $1,157 interest. But if I were to make a late payment and the bank raised the rate to 29.99 percent, I would never pay off the debt if I made only minimum payments. I would instead be a victim of negative amortization.
But this savings calculator shows me that if I were to invest $40 a month at 6.5 percent interest compounded monthly, at the end of 6.58 years I would have $4,241.
Go get your credit card statement and take a ride with the calculator to find out how long it will take you to get out of debt. It’s sobering. Please, just get your statement right now and do this.
Fortunately, the Office of the Comptroller of the Currency raised minimum payments to 4% and banks reluctantly complied.
Making only minimum payments indicates to lenders that you have reached the limit of repayment capacity. Long-term minimum payments is a factor in your credit scoring…demonstrating increasing risk to the lender. –Harvey Z Warren, author of Forever in Your Debt: Escaping Credit Card Hell
I ended up paying that credit card off, but I didn’t learn my lesson. I got into debt again, because I wanted things and I wanted them now, and credit let me get them. The irony is that I could never afford to pay cash for these things because I had committed a portion of my future earnings to the bank, my “disposable” income. That word alone should clue you into how we are being played by consumerism. Hey, that word too. Disposable. Consume. Why don’t they just use the word “slavery”?
History of the Credit Card
Please take a moment and watch Frontline’s Secret History of the Credit Card aired in 2004 and learn why:
- There’s no limit on the interest rates banks can charge.
- There’s no limit on fees (late, over limit, bounced check) they can charge.
- They can raise your interest rate for any reason or no reason: e.g., they can raise your rate if you are late paying on another loan or if your balance is too high.
- The credit card companies have strengthened bankruptcy laws to make it harder for you to discharge your debt but they have successfully lobbied to block efforts to regulate their own industry.
- Paying the minimum payment on a high-interest credit card will ensure a lifetime of servitude.
By the way, while I still have all my ski equipment, I’ve used it only twice, but I’ve been lugging it with me because it was so gosh darn expensive. So much for freedom!



{ 14 comments… read them below or add one }
Thanks for the EXCELLENT and hard earned information! Every US citizen over the age of 15 should read and understand these facts about credit cards. But none do – all they know is that they want some.
You’re very welcome. Thanks for commenting.
Thanks to financegirl at Finance Gets Personal: A Carnival of Money Stories, for linking to my credit card post.
Check out her carnival (a collection of finance-related articles recently published) for more personal stories of people and their money at Finance Gets Personal.
Your post is well-written. I have added it to my “Rant-roll” under a link, “Credit Card Insanity.” I am working on a new site (indicated in the comment entry form for this present post, ChangeinTerms dot com). I am protesting recent actions by Chase Card Services. You can see my letter to the company’s CEO on the “About” page, if you are interested.
Since I teach entrepreneurship when I’m not busy fighting credit card companies, I found your diverse background and interests on your own “About” page, fun to read, and intriguing.
Hi, Robert. Your site is GREAT! I love your subheading “Now We’re Coming After You.”
I encourage everyone to visit his site at ChangeinTerms.com to learn about and get involved with fighting the shady practices of the credit card industry.
Hi Joanne. Thanks for visiting (and your comment on my site, as well as the one above)! I have been wondering why some credit card company does not use one of the oldest new product/service innovation strategies around: opposites. You could probably run a pretty healthy credit card business, simply by playing fair with people. Imagine the loyalty factor in that, when people compared being treated decently with the abusive treatment that they now receive!
Nevertheless, I do think I know why they are all acting like scum, presently (not caring how they hurt people). As I mentioned on my site, the executives running things are probably going to take the “bail out” money, and run (i.e., they have golden parachutes). And yes, I am royally peeved, and I am going after these credit card companies. We all need to burn out the fax machines of our elected “representatives” and pitch stories to the local media. We can win by organizing at a grassroots level. I appreciate your support.
Robert, I had a book business for years. I wish I could have sold the books at a fair price, but buyers wanted the low price and were willing to buy from sellers whose feedback was not as good as mine.
I think as soon as someone gets an offer in the mail for a lower interest rate that they’ll switch no problem.
There’s no loyalty in business anymore. The days of the employee working 40 years for a single employer who rewarded him with retirement compensation is over. It’s every man for himself, sad to say.
The money lenders are always looking up some new way to take as much of our money as possible. I believe they have orchestrated this current recession to consolidate more wealth. Why would they play fair when they can milk the consumer and then have the government bail them out if they make a mistake? Greed, greed, greed.
The only way to win in this is to pay cash for everything. Pay off credit cards. That’s how you hurt them. But they’re making it harder to do that now, as you well know.
Have you read The Web of Debt? I highly recommend it. You probably don’t know anything about money until you’ve read this gem. Warning: You’ll get really mad. I got mad enough to decide to file bankruptcy.
Thanks for the book recommendation. It looks like a good one. I knew the FED was private, already, and I know the banking industry it supposedly regulates is a cartel (not on the side of consumers). However, it appears from the description that there’s plenty more in there to get hopping mad about! Happy New Year, anyway. — Bob
Same to you, and best blessings to your vision. It takes only one person to change the world.
Hi Joanne,
Just keeping in touch — I’ve added several letters to my site, and more and more posts. I have found a lot of new friends who are trying mightily to help (people are contacting me through comments, but also through a lot of emails generated by my contact form). I had the idea the other day, however, to introduce guest bloggers to my site. I want you to know that you’d be welcome to join in (you are a good writer, and in my view, highly qualified to provide a unique perspective). You know how to find me!
Regards,
Bob
Hi, Bob.
Thanks for the invite. I’m having a hard enough time finding motivation to write for my own blog let alone someone else’s. I did leave a comment.
Joanne,
For as long as I have know you I have always been impressed by your ability to intelligently express your views and support them. You are a rarity.
I have enjoyed your web site, well done and informative.
Go Girl.
Dennis
Thanks, Dennis. I’m glad you’re here.
Most high interest credit cards are usually easy to get and really the interest rate only matters if you roll over your balances from month to month. People that have had bankruptcies, judgments or just have a bad credit rating, for what ever reason are the most common applicants for high interest credit cards.
{ 1 trackback }